The right store layout

How to achieve better results with your store

Setting up a store properly is harder than you think. The interior should encourage purchases, be aesthetically pleasing, guide customer flow, and perform a few other tasks. With an optimal store layout, all of this is possible. Here's everything you need to know about this topic.

What is store layout?

Store layout is the strategic use of space in a store. The goal here is to positively influence the customer experience. After all, how customers interact with products in a store has an impact on their buying behavior. The two most important components of store layout are store design and customer flow: store design involves the strategic use of floor plans and space management. It also includes furniture, lighting, displays, display cases and signage.

Customer flow refers to the way customers navigate through a store. With the right know-how, it is possible to have customers interact with merchandise in a specific pattern. Analytics software can be used to track customer behavior to further optimize customer flow.

Different basic types of store layouts

There are many different basic types of store layouts, each with their own individual advantages and disadvantages, suitable for different spaces and store images. The loop layout uses a floor path in a prominent color to guide customers from the entrance to the checkout area. Simply planned and efficient is the straight-line store layout, where displays and signage create interest for customers. The angled layout directs customer flow with curved walls, rounded merchandise displays and other such fixtures. Geometric layout geared toward trendy millennials and younger generations gives retailers the opportunity for artistic expression. The flexible option for larger stores is the mixed store layout, which features design elements of all different basic types.

Advantages of a professional store layout

In a professional store layout, everything fits together. The store image, design and customer flow are optimized. This leads to better results for the store and more satisfied customers. In addition, aspects for logistics and security are also included. Our expertise makes it possible for all these elements to work together harmoniously in your store. With a strategically sophisticated store layout, you are able to optimally control the flow of customers and adapt it to your goals. If you wish, we can also create a matching design for your store layout.

How to find the right store layout

When looking for the right store layout, there is a lot to choose from. Under such circumstances, it is easy to make mistakes. That's why we at Studio Tonic are happy to help you. We have the necessary know-how for the job and are the right partner when it comes to store layout and the matching design. With the help of our partner company Obrist interior AG, we can also implement the results in your store.