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Design and planning Razny Jewelers Boutique
New boutique for Razny Jewelers in Chicago, Illinois
For the traditional family business Razny Jewelers in Chicago, Studio Tonic was allowed to design, plan and execute the entire remodeling and expansion of the boutique in Chicago. Our partner company Obrist interior AG was responsible for production and installation.
The result is an inviting layout that gives customers an overview of the entire range of products and welcomes them as soon as they enter. The focal point and first point of contact is the oval counter, which allows customers to move freely and gently guides them through the store. The different areas are visually highlighted. The Bridal Corner shines in bright colors. Razny's in-house jewelry pieces are prominently displayed. Along the branded boutiques, the customer moves slowly from the jewelry to the watch area.
Original bricks from the old building have been carefully restored and reinstalled in the store - an architectural heritage and special highlight of the Razny boutique. Thus the circle closes again and new is connected with old - rich in tradition.
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